About this project

Start date:02/03/2025
Project description:Camping de Paardenkreek offers several places to stay, however the Dijksuites (one of the options to book as a stay) are not booked frequently enough. The challenge is to increase the occupancy rate with the target group while increasing awareness for sustainability in the Paardenkreek.
Outcomes:The research and prototypes including different brand strategies, by for example a storytelling of the Dijksuites and adding new additions to the suites to increase attractiveness have shown that these are possible solutions to the problem. Different prototypes are created to make the ideas visible.
Commissioned for:

Marijke Brinkman (Villapark en Camping De Paardekreek)
Sharyn Fierloos (Villapark en Camping De Paardekreek)


Camping de Paardenkreek - Boosting bookings for sustainable Dijksuites