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|image=Nudging for sustainable meaning.png | |image=Nudging for sustainable meaning.png | ||
|summary=The survey of 19 respondents revealed that while most individuals feel responsible for practicing sustainability and actively engage in sustainable behaviors, their actual travel choices often prioritize price, location, and reviews over sustainability. There is a clear attitude-behavior gap, as many consumers express a desire for sustainable options but are reluctant to pay more or change their habits when traveling. Despite this, there is an expectation for businesses to adopt transparent and proactive sustainability practices, especially in waste management, local sourcing, and reducing environmental impact.}} | |summary=The survey of 19 respondents revealed that while most individuals feel responsible for practicing sustainability and actively engage in sustainable behaviors, their actual travel choices often prioritize price, location, and reviews over sustainability. There is a clear attitude-behavior gap, as many consumers express a desire for sustainable options but are reluctant to pay more or change their habits when traveling. Despite this, there is an expectation for businesses to adopt transparent and proactive sustainability practices, especially in waste management, local sourcing, and reducing environmental impact.}} | ||
[[category:project]] [[category:The Garage]] | |||
{{Project detail | {{Project detail | ||
|description=This project investigates consumer attitudes and behaviors toward sustainability in the hospitality industry, focusing on the attitude-behavior gap—the difference between people's support for sustainability and their actual practices. Through a survey, we explored how consumers adopt sustainable practices in daily life and travel, and how these affect their choices in accommodations. The goal was to provide insights that could help businesses integrate sustainable practices without compromising customer experience. | |description=This project investigates consumer attitudes and behaviors toward sustainability in the hospitality industry, focusing on the attitude-behavior gap—the difference between people's support for sustainability and their actual practices. Through a survey, we explored how consumers adopt sustainable practices in daily life and travel, and how these affect their choices in accommodations. The goal was to provide insights that could help businesses integrate sustainable practices without compromising customer experience. | ||