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|Outcomes=The project revealed that while most respondents feel a sense of responsibility for sustainability, their actual behavior often doesn't align with these attitudes, particularly when factors like price and convenience are involved. This highlights the presence of an attitude-behavior gap, where consumers express support for sustainability but prioritize cost, location, and reviews when selecting accommodations. Despite this, respondents expect businesses to be transparent and proactive in adopting sustainable practices, particularly in areas like waste management, local sourcing, and reducing environmental impact. The findings suggest that hospitality businesses should integrate sustainable options that don’t negatively affect customer experience or incur extra costs, while also educating consumers in subtle, appealing ways. Further research is needed to better understand the gap between sustainability attitudes and behaviors and to find solutions that can help businesses effectively implement sustainability in a way that resonates with customers. | |Outcomes=The project revealed that while most respondents feel a sense of responsibility for sustainability, their actual behavior often doesn't align with these attitudes, particularly when factors like price and convenience are involved. This highlights the presence of an attitude-behavior gap, where consumers express support for sustainability but prioritize cost, location, and reviews when selecting accommodations. Despite this, respondents expect businesses to be transparent and proactive in adopting sustainable practices, particularly in areas like waste management, local sourcing, and reducing environmental impact. The findings suggest that hospitality businesses should integrate sustainable options that don’t negatively affect customer experience or incur extra costs, while also educating consumers in subtle, appealing ways. Further research is needed to better understand the gap between sustainability attitudes and behaviors and to find solutions that can help businesses effectively implement sustainability in a way that resonates with customers. | ||
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|Stakeholder=STKH 00330 | |Stakeholder=STKH 00330 | ||
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