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| heading = Climate proof leisure sector SME’s Zeeland | | heading = Climate proof leisure sector SME’s Zeeland | ||
| parent = Design Thinking & Doing | | parent = Design Thinking & Doing | ||
| start date = 2025-09-01 | | start date = 2025-09-01 | ||
| summary = How can we effectively engage and activate SMEs in the Zeeland leisure sector to adopt more sustainable practices that go beyond short-term financial gains? | | summary = How can we effectively engage and activate SMEs in the Zeeland leisure sector to adopt more sustainable practices that go beyond short-term financial gains? | ||
| image = ChatGPT Image climate proof SME sector.png | |||
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|description=A baseline study revealed that while some businesses lead the way, most SMEs lack resources, knowledge, and support to make impactful sustainable choices. They often choose low-impact measures that offer immediate financial benefit. The issue arises in a context of complex regulations, limited visibility of these SMEs in existing networks, and a fragmented sector with diverse actors and needs. | |description=A baseline study revealed that while some businesses lead the way, most SMEs lack resources, knowledge, and support to make impactful sustainable choices. They often choose low-impact measures that offer immediate financial benefit. The issue arises in a context of complex regulations, limited visibility of these SMEs in existing networks, and a fragmented sector with diverse actors and needs. | ||
The objective is to explore and design approaches that trigger behavioural change among SMEs in the leisure sector. Desired outcomes may include insights (through behavioural research), a Theory of Change, and concrete, practice-oriented interventions or prototypes that are usable by the Kerngroep Verduurzamen Vrijetijdssector Zeeland to engage the ‘middle segment’ more effectively. | The objective is to explore and design approaches that trigger behavioural change among SMEs in the leisure sector. Desired outcomes may include insights (through behavioural research), a Theory of Change, and concrete, practice-oriented interventions or prototypes that are usable by the Kerngroep Verduurzamen Vrijetijdssector Zeeland to engage the ‘middle segment’ more effectively. | ||
| | |link=https://www.kenniscentrumtoerisme.nl/images/2/2f/Eindrapport_-_Op_weg_naar_een_klimaatbestendige_vrijetijdssector_2024.pdf | ||
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{{Client | {{Client | ||
|Stakeholder= | |stakeholder=HZ Kenniscentrum Kusttoerisme (Stakeholder) | ||
| | |contributor=Noëlle Verhage | ||
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|parent=Design Thinking & Doing | |||
|category group=The Garage | |||
|category page=Design Thinking & Doing | |||
|category type=Project | |||
}} | }} | ||
Latest revision as of 09:48, 11 February 2026
Noëlle Verhage (HZ Kenniscentrum Kusttoerisme (Stakeholder))