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|description=A baseline study revealed that while some businesses lead the way, most SMEs lack resources, knowledge, and support to make impactful sustainable choices. They often choose low-impact measures that offer immediate financial benefit. The issue arises in a context of complex regulations, limited visibility of these SMEs in existing networks, and a fragmented sector with diverse actors and needs. | |description=A baseline study revealed that while some businesses lead the way, most SMEs lack resources, knowledge, and support to make impactful sustainable choices. They often choose low-impact measures that offer immediate financial benefit. The issue arises in a context of complex regulations, limited visibility of these SMEs in existing networks, and a fragmented sector with diverse actors and needs. | ||
The objective is to explore and design approaches that trigger behavioural change among SMEs in the leisure sector. Desired outcomes may include insights (through behavioural research), a Theory of Change, and concrete, practice-oriented interventions or prototypes that are usable by the Kerngroep Verduurzamen Vrijetijdssector Zeeland to engage the ‘middle segment’ more effectively. | The objective is to explore and design approaches that trigger behavioural change among SMEs in the leisure sector. Desired outcomes may include insights (through behavioural research), a Theory of Change, and concrete, practice-oriented interventions or prototypes that are usable by the Kerngroep Verduurzamen Vrijetijdssector Zeeland to engage the ‘middle segment’ more effectively. | ||
| | |link=https://www.kenniscentrumtoerisme.nl/images/2/2f/Eindrapport_-_Op_weg_naar_een_klimaatbestendige_vrijetijdssector_2024.pdf | ||
}} | }} | ||
{{Client | {{Client | ||
|stakeholder= | |stakeholder=HZ Kenniscentrum Kusttoerisme (Stakeholder) | ||
|contributor= | |contributor=Noëlle Verhage | ||
}} | }} | ||
{{ | {{Concept | ||
|parent=Design Thinking & Doing | |parent=Design Thinking & Doing | ||
|category=The Garage | |category group=The Garage | ||
|category page=Design Thinking & Doing | |category page=Design Thinking & Doing | ||
|category type=Project | |category type=Project | ||
}} | }} | ||
Latest revision as of 09:48, 11 February 2026
Noëlle Verhage (HZ Kenniscentrum Kusttoerisme (Stakeholder))