De Zeeuwse Wens ambulance - Ethical and cultural insights on death discussions


About this project

Start date:02/03/2025
Project description:This project aims to understand the different users of the Wish Ambulance to help more people find this service and assist them in having this conversation about death. Topics of the ethical and religious considerations were being researched. Also trying to understand the idea of thanatology and how a psychological approach could benefit to build strategy to talk about death. Another topic were the different perspectives on death across people’s lifespans and how within these stages, cultural contest and individual experience may affect it.
Outcomes:The investigation revealed that people often avoid discussing last wishes due to emotional, cultural, and religious barriers, while hospices struggle with lengthy forms and lack of engagement with the Wish Ambulance team.​ Some ideas were tested: A Wish Christmas tree, Charity bake sale, Social Media, Product Development, Workshop/events. ​The feedback indicated that the ideas effectively raised awareness but lacked clear communication about its connection to the Wish Ambulance.​
Commissioned for:

Ger Haan (Zeeuwse Wensambulance)