Start date:	02/03/2025
Project description:	Domburg is one of Zeeland’s best-known coastal destinations. It holds the exclusive “Bathing Status”, a European quality label awarded only to places that meet high standards for wellness, air quality, sustainability, and environmental healthn: Domburg just recently has an entrepreneurs' association with a joint budget that all local businesses contribute to. This budget is meant to support events and activities that promote the city. However, many activities and events that have been organized in the past still follow the same patterns as in previous decades. How can we use this collective budget in smarter, more creative ways — to highlight Domburg’s wellness value, connect with new audiences, and support the “Bathing Status” values?
Outcomes:
Commissioned for:

Entrepreneurial association – promoting a healthy destination