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Westerschelde Ferry - Sustainable shopping on board
The Westerschelde Ferry aims to transform from a simple transportation service to an experience. A proposal includes creating a gift shop with locally made sustainable products, enhancing customer satisfaction through gamification, improved signage, better food options, and partnerships with NS.
About this project
| Start date: | 02/03/2025 |
|---|---|
| Project description: | The Westerschelde Ferry is a Zeeland ferry service that operates passenger and cyclist only boats between its two terminals, Vlissingen and Breskens. Many passengers view the ferry simply as a transportation service, however, management wants to change this perspective to an experience. To do so, it was asked to create an in-terminal gift shop for the Westerschelde Ferry that would provide locally made sustainable products |
| Outcomes: | To enhance customer satisfaction, the proposal suggests transforming the ferry into an experience. This would include a combination of both onboard and offboard changes to enhance the ferry experience: gamification, increasing & improving signage, increasing the onboard food & beverage selection, increasing travel marketing efforts, and partnering with NS. |
| Commissioned for: |
Indra Paasse
(Westerschelde Ferry)
Wiljan Vloet
(Westerschelde Ferry)