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Zie Jira-task KMP-116.
Regel 1: Regel 1:
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Regel 11: Regel 17:
|description=A baseline study revealed that while some businesses lead the way, most SMEs lack resources, knowledge, and support to make impactful sustainable choices. They often choose low-impact measures that offer immediate financial benefit. The issue arises in a context of complex regulations, limited visibility of these SMEs in existing networks, and a fragmented sector with diverse actors and needs.  
|description=A baseline study revealed that while some businesses lead the way, most SMEs lack resources, knowledge, and support to make impactful sustainable choices. They often choose low-impact measures that offer immediate financial benefit. The issue arises in a context of complex regulations, limited visibility of these SMEs in existing networks, and a fragmented sector with diverse actors and needs.  
The objective is to explore and design approaches that trigger behavioural change among SMEs in the leisure sector. Desired outcomes may include insights (through behavioural research), a Theory of Change, and concrete, practice-oriented interventions or prototypes that are usable by the Kerngroep Verduurzamen Vrijetijdssector Zeeland to engage the ‘middle segment’ more effectively.
The objective is to explore and design approaches that trigger behavioural change among SMEs in the leisure sector. Desired outcomes may include insights (through behavioural research), a Theory of Change, and concrete, practice-oriented interventions or prototypes that are usable by the Kerngroep Verduurzamen Vrijetijdssector Zeeland to engage the ‘middle segment’ more effectively.
|link=https://www.kenniscentrumtoerisme.nl/images/2/2f/Eindrapport_-_Op_weg_naar_een_klimaatbestendige_vrijetijdssector_2024.pdf
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{{Client
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|contributor=Noëlle Verhage
|contributor=Noëlle Verhage
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{{Concept
More information: [[Media:Eindrapport_-_Op_weg_naar_een_klimaatbestendige_vrijetijdssector_2024.pdf|"Op weg naar een klimaatbestendige vrijetijdssector"]].
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Versie van 27 mrt 2026 12:58

Climate proof leisure sector SME’s Zeeland


About this project

Start date:
Project description:A baseline study revealed that while some businesses lead the way, most SMEs lack resources, knowledge, and support to make impactful sustainable choices. They often choose low-impact measures that offer immediate financial benefit. The issue arises in a context of complex regulations, limited visibility of these SMEs in existing networks, and a fragmented sector with diverse actors and needs. The objective is to explore and design approaches that trigger behavioural change among SMEs in the leisure sector. Desired outcomes may include insights (through behavioural research), a Theory of Change, and concrete, practice-oriented interventions or prototypes that are usable by the Kerngroep Verduurzamen Vrijetijdssector Zeeland to engage the ‘middle segment’ more effectively.
Outcomes:
Commissioned for:

Noëlle Verhage (HZ Kenniscentrum Kusttoerisme (Stakeholder))
More information: "Op weg naar een klimaatbestendige vrijetijdssector".

Overgenomen van "https://www.kennismanagementsysteem.nl/wiki/index.php?title=Climate_proof_leisure_sector_SME’s_Zeeland&oldid=47320"