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How can we effectively engage and activate SMEs in the Zeeland leisure sector to adopt more sustainable practices that go beyond short-term financial gains?
| Start date: | 02/03/2025 |
|---|---|
| Project description: | A baseline study revealed that while some businesses lead the way, most SMEs lack resources, knowledge, and support to make impactful sustainable choices. They often choose low-impact measures that offer immediate financial benefit. The issue arises in a context of complex regulations, limited visibility of these SMEs in existing networks, and a fragmented sector with diverse actors and needs. The objective is to explore and design approaches that trigger behavioural change among SMEs in the leisure sector. Desired outcomes may include insights (through behavioural research), a Theory of Change, and concrete, practice-oriented interventions or prototypes that are usable by the Kerngroep Verduurzamen Vrijetijdssector Zeeland to engage the ‘middle segment’ more effectively. |
| Outcomes: | |
| Commissioned for: |
Gebruiker:NVerhage (STKH 00008)
