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|Project description=This project was conducted by second- and third-year Tourism Management students at HZ University of Applied Sciences in Vlissingen, from February to June 2021. The research was commissioned by the Watersnoodmuseum and Het Vijfde Caisson in Ouwerkerk, in collaboration with nearby campsite De Vier Bannen. The goal was to design 24-hour experience packages that combine history, education, and sustainability, allowing visitors to relive the 1953 North Sea flood while also exploring future challenges related to climate and food in the year 2053. | |Project description=This project was conducted by second- and third-year Tourism Management students at HZ University of Applied Sciences in Vlissingen, from February to June 2021. The research was commissioned by the Watersnoodmuseum and Het Vijfde Caisson in Ouwerkerk, in collaboration with nearby campsite De Vier Bannen. The goal was to design 24-hour experience packages that combine history, education, and sustainability, allowing visitors to relive the 1953 North Sea flood while also exploring future challenges related to climate and food in the year 2053. | ||
|Outcomes=The pilot event demonstrated clear interest in the 24-hour experience packages, particularly among younger audiences. Participants responded positively to immersive activities like night-time museum tours and personal storytelling. Survey results confirmed a strong demand for engaging, real-life experiences, with most respondents willing to pay between €35 and €40. The concept appeals across age groups and has strong potential for implementation. To enhance success, recommendations include limiting group size, offering dietary options, optimizing the program flow, and investing in targeted online marketing. | |Outcomes=The pilot event demonstrated clear interest in the 24-hour experience packages, particularly among younger audiences. Participants responded positively to immersive activities like night-time museum tours and personal storytelling. Survey results confirmed a strong demand for engaging, real-life experiences, with most respondents willing to pay between €35 and €40. The concept appeals across age groups and has strong potential for implementation. To enhance success, recommendations include limiting group size, offering dietary options, optimizing the program flow, and investing in targeted online marketing. | ||